Pietro Sanfilippo

Marketing, Comunicazione, Formazione

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This section presents books or publications that introduce reflections on leadership and personal communication and offer suggestions to improve the quality of your communication, whether to your market, or simply in professional or personal contexts, with customers, collegues or chiefs.


Disclaimer: The volumes presented in this section have contributed to my professional training. I suggest them to respond to the requests for bibliographic references that I regularly receive from the entrepreneurs, managers, professionals and mid-level managers, that I have the opportunity to meet during my seminars and courses, or in my consulting activities, or from those who ask me for advice surfing on my website. Should any author or publisher find the publication of his volumes on this website inappropriate please let me know by simply writing an e-mail to   This e-mail address is being protected from spambots. You need JavaScript enabled to view it  or   This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Their books or their publications' presentations will be immediately removed from this page.

Become a Recognized Authority in your Field, in 60 days or less, Robert W. Bly, edizioni Alpha

Opinion leaders and experts are recognized as leading authorities in their respective fields. They achieved this status not only beacause they are good at what they do, but because they're outstanding  at selling and marketing what they do.

becomea ra Become a Recognized nAuthority in Your Field is the first book that shows you how you can promote and market your knowledge and skills in any field, position yourself as a leading expert, and gain a tremendous advantage over competition.

This book teaches you:

  • simple steps you can take to rapidly establish yourself as the leading authority in your field;
  • why,once you gain expert status, you will never have to ask people to buy from you again;
  • how to use your newfound recognition to build your business and increase your personal wealth.

Robert W. Bly became a self made millionaire without selleing, marketing or going to prospect meetings ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct-mail cpywriting. He is the author of 50 books and has taught marketing and writing at New York University.

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